Marketing Communication Plan: Contemporary Marketing Communication

Marketing Communication Plan: Contemporary Marketing Communication Marketing Communication Tools Advertising Advertising is a typical component of the communication mix for many businesses. It generally encompasses a variety of messages that the business will deliver using a particular medium to reach a targeted audience; the medium is usually paid for (Kelly, Lawlor & O’Donhue, 2005).
This Read More…

Jawahir Oman was established in 1977, and is known as one of Oman’s most prestigious jewellery brand

Background Jawahir Oman was established in 1977, and is known as one of Oman’s most prestigious jewellery brand. Over the years, Jawahir Oman has successfully transformed its business by making its own products. The main source of profitability and recognition is the local market. However, it has also started to gain attention of customer in key markets in the GCC region.
Beside its own range ofRead More…

The rule of thumb in customer relationship management is to get, keep, and grow a valuable customer base.

The rule of thumb in customer relationship management is to get, keep, and grow a valuable customer base. It means that organizations should consistently strive to acquire, develop and retain customers. However, the rule does not provide for the firing of customers indicating the existence of an ethical and practical dilemma in dealing with customers. Firing a customer may be considered unethical,Read More…

Gender is a social construction in literary arts

Gender is a social construction in literary arts that tends to provide a mirror into the society in which the story is set. Authors often use different styles to create the role of gender. Eventually, the gender construction is hinged on the question of superiority with most realistic authors creating the picture of dominant and weak genders. Often, authors construct gender based on their real socRead More…

Discussion Question Unit 5 Question 1 Aldelfer ERG theory of motivation theory follows the hierarchical structure

Discussion Question Unit 5 Question 1 Aldelfer ERG theory of motivation theory follows the hierarchical structure similar to Abraham Maslow’s theory of motivation (Reis & Geller, 2010). I learnt that the theory asserts that the motivation of human beings depends on the needs.
There are different needs such as existence, relatedness, and growth. I support that existence needs are the most basRead More…

Changes to the Definition of an Asset

Changes to the Definition of an Asset This memo was prepared in response to recent changes in the conceptual framework. It explains the changes that were made to the definition of an asset and looks into the possible implications of the changes. The memo also identified the date at which the new definitions will start applying to the organization.
An asset is defined as “an item of economic valuRead More…

The Media in the Future

The Media in the Future: Nimble and Intimate A long time ago, the electronic and print media was a tool that was controlled by powerful people and institutions such as the government.
Each media house or company had an agenda and the news from every house was meant to have a certain desired effect on the audience. For example, during the Second World War, the media used to portray the war as beingRead More…

The mutual fund selected for analysis is the T. Rowe Price Mid-Cap Value trading under the ticker symbol TRMCX

The mutual fund selected for analysis is the T. Rowe Price Mid-Cap Value trading under the ticker symbol TRMCX. At the time of preparing this report, the mutual fund was trading at a net asset value of $28.88 (MorningStar.com). The fund was bullish for the day with the 1-day total return at 0.80%. It has been bullish over the last ten years according to charts derived from Morningstar.com. Year toRead More…

Over the years the scholars have found it hard to clearly know what the real causes of terrorism are, homework

Over the years the scholars have found it hard to clearly know what the real causes of terrorism are. In many instance it has been said that lack of democracy, rule of law and civil liberties have formed the basis for terrorism, especially domestic terrorism. Weak states have been found to lack the capacity and will to control their territories leaving a room for exploitation by terrorist organizaRead More…

Criminal Justice: Collective Efficacy Students

Criminal Justice: Collective Efficacy Students Name Institution Collective Efficacy How Collective Efficacy Relates To the Idea of Social Disorganization Collective efficacy refers to the partnership maintained by residents in a neighborhood in controlling and reducing violence and crime.
People enhance social cohesion that is crucial in increasing levels of collective efficacy. Elise Sargeant disRead More…